The Budweiser Clydesdales have become a cherished symbol of American culture. Whether or not you are a fan of the Budweiser brand, their presence is often seen as synonymous with a sense of American identity. The advertisements featuring these majestic horses are consistently polished, heartfelt, and serve as a poignant reminder of what it means to be American.

Every viewing of the advertisement in the video below stirs a profound reaction. Created as a symbol of the resilient spirit of the American people, this commercial was shown only once during Super Bowl XXXVI in 2002. It wasn’t until six years later, in 2008, that it made its way onto YouTube for the world to see again.

The commercial, without the backdrop of the twin World Trade Center Towers lost in the tragic events of September 11, 2001, masterfully captures the Clydesdales journey past iconic American landmarks. The horses pass the Statue of Liberty, cross the Brooklyn Bridge, and come to a respectful halt in a park overlooking the New York City skyline, all culminating in a solemn bow.

The emotion it evokes is intense! Whether you’re watching it for the first time or reliving the memory, it is an experience that captures the essence of what it means to stand united as Americans. It instills a sense of pride and reminds us of the strength found in togetherness, in facing adversities shoulder to shoulder, as Americans.

In an effort to honor the memory and sentiments of the original, Budweiser revisited the same creative concept to produce a remastered version of this memorable advertisement on September 11, 2011. This new iteration carries the heartfelt message, “We’ll Never Forget”.