McDonald’s, one of the world’s finest fast-food chain restaurants, turned its renowned arches upside down to commemorate all women and remind them that they are all lovely in their own way.
This happened in 2018, when the company decided to flip Mickey’s arches on March 8th, International Women’s Day, a “global day celebrating the social, economic, cultural, and political achievements of women.”
Some of those who saw the change and couldn’t believe their eyes when they thought they’d visited a parallel world suspected it was related to the then-company’s ongoing feud with Wendy’s. They were, however, absolutely incorrect. Instead, the logo was flipped in “celebration of women everywhere,” according to a spokeswoman.
McDonald’s flipped the sign at its Lynwood, California restaurant but kept the logos the same on social media. At the same time, employees wore the “W”-like badge on their shirts and hats, while restaurants in 100 locations around the country offered unique packaging with the logo.
“For the first time in our brand’s history, we flipped our iconic arches for International Women’s Day to honor the extraordinary accomplishments of women everywhere, especially in our restaurants.” Wendy Lewis, Chief Diversity Officer at McDonald’s, stated.
According to Lauren Altman, the company’s spokesperson, the new design was developed to honor women everywhere. “We have a long history of empowering women in the workplace, allowing them to grow and succeed.”
“In the United States, we take pride in our diversity, and we are proud to share that today, six out of every ten restaurant managers are women,” she went on to say. The company’s logo will be changed across all social media platforms, and 100 sites will get new “packaging, crew shirts, hats, and bag stuffers.”
McDonald’s isn’t the first firm to honor women and raise awareness about the significance of gender equality.
Previously, Johnnie Walker honored women by releasing a ‘Jane Walker’ bottle and donating $1 from each bottle to charities dedicated to improving the status of women.
“Important gender conversations remain at the forefront of culture.” And we believe there is no better time than now to introduce our Jane Walker insignia and promote forward-thinking organizations that share our vision,” said Stephanie Jacoby, vice president of Johnnie Walker. “We are proud to toast to the many accomplishments of women and everyone on the path to gender equality.”
Brawny was one of the companies that participated to the project by substituting a woman for the Brawny Man and donating $100,000 to Girls, Inc.
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