The anniversary of 9/11 is a day that never fails to stir up emotions. It weighs heavily on our hearts and reminds us of the profound loss experienced all those years ago. During this time, our thoughts often drift back to a poignant advertisement that was aired just once, but left an enduring impact on all who witnessed it.
In this Budweiser commercial, the iconic Clydesdales take center stage, paying tribute to the lives lost on that fateful day. The ad begins with a powerful scene of these majestic horses galloping through a field, adorned in their equipment and ready for their solemn duty. With grace and strength, they pull a wagon away from a barn, embarking on a journey along a snowy countryside road.
As they make their way, mesmerized onlookers stand in awe, their eyes fixed on the awe-inspiring sight of these magnificent creatures. The scene transitions to a bustling cityscape as the horses cross the Brooklyn Bridge, entering the city that still bears scars from that tragic day. The skyline looms in the distance, a testament to resilience and hope.
With meticulous attention to detail, the commercial captures the raw emotions of the moment. A close-up of one of the Clydesdales’ faces allows us to witness the intensity in their eyes, reflecting the weight of the occasion. And then, in a breathtaking moment, the camera pans to reveal the Statue of Liberty standing tall and proud.
As the music swells, these noble horses, representing strength and unity, bow before the iconic landmark. It is a gesture that speaks volumes, leaving viewers deeply moved and touched by its symbolism. Even though this commercial aired during Super Bowl XXXVI on February 3, 2002, its impact remains etched in our memories, resurfacing annually on this solemn anniversary.
This powerful advertisement serves as a reminder of the resilience of our nation. It pays homage to those we lost while showcasing the strength that binds us together. As we reflect on this day, let us remember the profound message conveyed by those majestic Clydesdales and their journey through a world forever changed.
