Keith Urban recently revealed that his wife, Nicole Kidman, didn’t anticipate her AMC Theatres ad to become such a sensation. In a podcast interview with Criss Angel’s Talking Junkies, the country star explained that they both love movies and understood the struggles faced by theaters, especially during the pandemic.

So when AMC approached Kidman and asked her to do a commercial, it was an easy decision for her to be a part of it. However, neither of them expected the ad to become a cultural phenomenon.

The ad, which has been beloved by fans for the past two years, follows Kidman as she enters an AMC theater after a rainstorm, proclaiming, “We come to this place for magic.” She continues by highlighting the significance of movie theaters in our lives, expressing how they make us laugh, cry, and care. Kidman’s ad struck a chord with audiences, but even she can’t explain why it resonated with so many people.

Urban also shared how Kidman played a pivotal role in his return to performing during the pandemic. When he expressed his desire to play shows, Kidman suggested the idea of performing at a Nashville drive-in. The couple set up a stage at the base of the screen, and fans watched the show from the comfort of their cars. Urban expressed his excitement and gratitude for his wife’s creative idea.

In the podcast, Urban was asked about being married to a famous woman, and he described Kidman as down-to-earth, chill, and laid-back. Despite her celebrity status, she remains a regular girl. The couple, who tied the knot in 2006, have two daughters together, Sunday Rose and Faith Margaret. Kidman is also the mother of two children from her previous marriage with Tom Cruise, Isabella Jane and Connor.

Overall, Kidman’s AMC Theatres ad has had a significant impact, touching the hearts of moviegoers and reminding us of the magic of the big screen. It’s a testament to the power of cinema and the lasting impression it can leave on our lives.