In a quiet town of Kewaskum, Wisconsin, a Dairy Queen restaurant proudly displays a message on its front window, championing unapologetic holiday greetings and unwavering patriotism. The sign, which boldly declares “Merry Christmas,” “Happy Easter,” and “God Bless America,” has garnered attention both locally and online. Veterans, too, are honored with free sundaes and expressions of profound gratitude on Veterans Day.

Recently, a photo of the sign was shared on Facebook by an Oregonian tourist who expressed concerns about its alleged exclusivity. The post gained significant traction before being taken down, attracting both support and criticism from various corners. However, amidst the commotion, local business owners rallied behind the restaurant owner, commending his right to express his beliefs. To them, those who disagree are free to choose whether or not to patronize his establishment.

While Kewaskum may be a small town, its residents wholeheartedly accept the sign as a reflection of the owner’s personal convictions. Dairy Queen, however, made it clear that the sign represents the views of the individual franchise owner alone. The company emphasized that they uphold a commitment to treating every customer with dignity and respect, irrespective of their religious beliefs.

Our little town in Kewaskum teaches us a valuable lesson — that traditions, even though they might be old-fashioned, have a special place in our hearts.